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Pure Denim
Original Pure Denim
collectionPure Denim
Pure Denim Collection is strong, raw, and has character. That’s why it’s the perfect blend of fashion and workwear. Real denim is alive! The more you wash it, the more it comes to life. Wash and treat it as you want. Pure Denim takes on your identity. The collection is not suitable for industrial cleaning.
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CHECK OUR NEWEST ITEMSNew in Town
Besides Indigo Blue and Antra there are beautiful earth shades: Green, Grey, Brown and Mud. Be daring and combine the style that fits you. Everybody loves denim!

it’s all about stories
Read interviews with top chefs, stories about our products and watch our cool videos!
JORIS & UNITY

He's a chef, but you could also call him an inspiring thinker. An innovator. A warrior. A team player. A Dutch master. We're talking about Joris Bijdendijk, Michelin-star chef of RIJKS*, the restaurant at the Rijksmuseum in Amsterdam in the Netherlands. "We need one another to form a whole. It takes quality products to make quality dishes." Read The Whole Story

NUNC EST BOSI

What does it take to get a man out of his clogs after 30 years? A pair of Michelin shoes. We talked to two-star chef Claude Bosi about courage and team spirit, about Bibendum and Michelin, about magic, colour and light - and of course, about the shoes. Read The Whole Story

PETER GOOSSENS ABOUT HIS RESTAURANT HOF VAN CLEVE***

"Keep working towards your goal and don't be distracted by other things along the way." We spoke with Peter Goossens (Hof van Cleve***) about the strength of his restaurant, but also about creativity and hard work. Read The Whole Story